How one energy company became a top mobility player: MOL Limo Case Study

Find out how an energy company entered the shared mobility sector and became Budapest's largest carsharing service.
mol-limo-budapest-carsharing-vulog

COMPANY

MOL Limo

LOCATION

Budapest

INDUSTRY

Carsharing, Shared Mobility

SHARE

Our case studies give you exclusive insights into how our clients are transforming the mobility industry, as well as demonstrate their incredible growth and achievements.

BUDAPEST. June 7, 2022 MOL Group launched MOL Limo in 2017 to transform their retail operations to continue meeting the needs of consumers after recognizing the value the mobility space held for growth. The energy company wanted to be a 360° consumer goods and services provider, where shared mobility seemed the solution to meeting the increasing demand from retail customers across the board (demanding better value, personalized services, and seamless and convenient experiences).

As carsharing had produced double-digit growth in recent years, MOL Group embraced the opportunity to emerge into the carsharing world, especially after analyzing consumer patterns and how millennials were relying less on private cars. What’s more, the increasing regulations to diminish transport emissions harming the environment were prevalent more than ever. Launching MOL Limo was the answer to addressing all of these needs, where a strong technology provider was needed at the core, inspiring other energy companies to think outside of the box.

Reaching more users, more trips, and having more revenue is always the goal, but encouraging Hungarians how to use sharing vehicles is the priority.

Szilvia Tamasi

Head of Sales & Marketing, MOL Limo

Read the full case study here!

Related articles

Insights from Leo&Go’s first customer survey
Insights from Leo&Go’s first customer survey

Last November, Leo&Go conducted its first customer survey to learn more about their demographics, reasons for using Leo&Go, and whether their mobility behavior had changed since they began using the service. The results were impressive and are about to be...

read more
Insights from Leo&Go’s first customer survey
Meet the Leo&Go team! Vincent Frey (GM)

Leo&Go is over a year old now, what achievements are you the proudest of and what remain your biggest challenges? First, we are proud to have succeeded in significantly increasing the awareness of carsharing in the area, where the private car was still the norm....

read more