Scaling Without Losing Local Touch: How Rulla Did It with Vulog

In Sweden’s growing mobility market, Rulla has carved out a unique space. Instead of chasing the crowded consumer market, they built a B2B-first car-sharing service, powered by local Volvo and Renault dealers. Today, they operate in 24 cities — and Vulog’s technology platform has been a key part of that growth story.

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1. Background / Company Overview

Rulla is a Swedish car-sharing service developed and owned by local Volvo and Renault dealers. It is an interest organization representing Swedish dealers of Volvo cars, trucks, and buses, as well as Renault and Dacia cars and vans. Their members operate in approximately 265 locations across Sweden and serve over 1 million customers. 

With a strong focus on the B2B segment, Rulla offers flexible rental options (hourly, daily, weekly) tailored to the needs of businesses, housing cooperatives, and event organizers.

Credits: Rulla

2. The Challenge: Scaling Localized Car Sharing Without Losing Quality

Rulla’s vision was clear from the start: create a hyper-local car-sharing network where each city is run by a trusted local dealer.

But scaling that vision wasn’t easy. They faced three key hurdles:

• Maintaining service quality across multiple cities with independent dealer operators.
• Streamlining onboarding so new dealers could get started quickly.
• Keeping operations simple for both customers and staff while expanding the service.

Without the right technology, these challenges could have slowed growth and created inconsistent customer experiences.

3. The Solution: Vulog’s Flexible Mobility Platform

Rulla turned to Vulog to provide the digital infrastructure that could scale with their needs. Vulog’s platform offered:

• A seamless user experience: Simple booking and payment flows for hourly, daily, and weekly rentals, all through one app.
• Dealer-friendly tools: Easy onboarding and training for new dealer locations, plus centralized management to ensure service consistency.
• Fleet flexibility: Support for both EV and ICE vehicles, enabling each city to tailor its fleet to local demand.
• Scalable architecture: The ability to expand to new cities quickly when B2B clients request it — without reinventing the operational model each time.

This technology foundation enabled Rulla to maintain its hyper-local approach while achieving national reach.

                                                                     Credits: Rulla / App Store

4. The Results: B2B Growth and Operational Excellence

With Vulog powering their service, Rulla achieved:

• 70% of revenue from B2B clients, which is their most profitable segment.
  
• Faster dealer onboarding — new operators are fully active after a two-day bootcamp plus short-term support.
  
• High utilization rates in locations with dedicated dealer staff, thanks to data visibility and operational tools.
• Organic expansion into new cities, driven by existing corporate customer demand.
  

Vulog’s platform also gave Rulla the flexibility to offer consistent pricing and promotions across locations while still allowing each dealer to manage local relationships.

5. Key Takeaways

• Technology + local trust = scalable success: Rulla’s local dealer relationships are its foundation. Vulog’s platform made it possible to keep that community feel while managing a growing, multi-city network efficiently — proving that personal service and enterprise technology can scale together.
• B2B-first works: Prioritizing business clients brought steady demand, high utilization, and loyal partnerships. Vulog’s flexible tools made it simple for B2B customers to book, pay, and integrate Rulla into their daily operations.
• Selective expansion wins: Rulla grows only when corporate clients ask for it. This demand-led approach, supported by Vulog’s quick-launch capabilities, ensures each new city starts strong and sustainable.

Looking Ahead

With Vulog as a technology partner, Rulla plans to deepen its presence in existing cities and expand only where corporate clients are ready to commit. It’s a model built on local trust, smart technology, and measured growth — and it’s proving to be one of Sweden’s most sustainable car-sharing success stories.

Whether you’re launching in one city or twenty, Vulog provides the proven technology that turns a great mobility idea into a thriving, profitable service.