Behind Leo&Go’s Record-Breaking 2025 And What’s Ahead for 2026

Leo&Go closed 2025 with 8% EBIT, marking its strongest year since the service launched in 2021. 

How did they do it? Two key factors can be attributed to evolving user behavior and the continuous improvement of operations. 

Customers are now booking vehicles for longer durations as Leo&Go saw a 31% increase in trip duration with the average trip now lasting 144 minutes. In addition, pre-reservations are becoming more popular than ever, as the option increased by 30% now accounting for 3% of total trips.

Increased trip duration was key to Leo&Go’s success in 2025

Smarter Operations Powered by Advanced Technology

Operations are running more smoothly than ever in part thanks to a range of advanced tools. Enhanced fraud detection helps the team identify and remove suspicious profiles before they ever get behind the wheel. A smoke detection system automatically identifies smoking inside vehicles, while an AI damage detection alerts the operations team in real time when a vehicle experiences a shock or potential impact.

2025 in numbers 

What’s Ahead For 2026 ?

Building on the strong results of 2025, Leo&Go will focus in 2026 on leveraging new tools and marketing strategies to further improve fleet utilization, customer acquisition and satisfaction, and internal team efficiency.

Key areas of focus include:

• Increasing average trip length through targeted marketing campaigns and encouraging more pre-reservations
• Leveraging Salesforce more effectively to run smarter marketing activations and automated campaigns
• Continuing the use of artificial intelligence in customer support to resolve issues faster and support the service team

Introducing the Price Simulator 

A key addition is the recently introduced Price Simulator, which helps users better understand trip costs before booking.

With the simulator, users can:

• Estimate the cost of a trip in advance
• Compare pricing options based on trip duration
• Plan their journeys with greater confidence

By improving pricing transparency, the simulator enhances the user experience while also encouraging more pre-reservations. This helps customers plan ahead and contributes to better fleet utilization across the service.

Updated pricing structure

As of January 1, several minor pricing adjustments were introduced:

• Unlock fee increased from €1 to €1.49
• Airport fee increased from €9.99 to €12.99

Despite prices remaining unchanged since 2024, Leo&Go has kept this year’s increases to a minimum. Maintaining these low rates helps the service stay competitive and accessible, encouraging more users to join and use the platform.

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